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Edelman Financial Engines Expands Wealth Planning Leadership Team with Two Strategic Hires

Last updated: October 5, 2022 |

Article published: June 6, 2022

Boston, Mass., June 6, 2022 – Edelman Financial Engines (EFE), America’s top independent wealth planning and investment advisory firm,1 today announced the addition of two new strategic roles to its Wealth Planning leadership team. Erik Merkau has joined the firm as head of enablement and execution for the Wealth Planning Group, and Keith Kotfica has joined as head of Employee Planning strategy and distribution. Both Kotfica and Merkau are based in Boston and have joined the Wealth Planning leadership team, led by Jason Van de Loo, executive vice president and head of Wealth Planning and marketing.

In this newly created role, head of enablement and execution, Merkau is focused on ensuring high standards and service levels for clients, while positioning the firm for continued organic and inorganic growth. His responsibilities include program management, learning and development initiatives, risk management, supervision and controls, business continuity planning and M&A integrations. Merkau comes to EFE from JPMorgan Chase, where he most recently served as managing director of advisor and service platforms for JPMorgan Wealth Management. Prior to JPMorgan Chase, he held senior leadership positions with Scottrade, TD Ameritrade and Wells Fargo Investments.

Kotfica returns to EFE in this new role. As head of Employee Planning strategy and distribution, he will be supporting the firm’s efforts to grow broader wealth planning and financial wellness relationships with clients of EFE’s workplace retirement plan managed accounts business. With deep knowledge and experience in wellness programs, large employer relationships and delivery across a cross-functional enterprise, Kotfica will play a critical role as a connector and integrator between the Workplace and Wealth Planning businesses. In his previous role at EFE, Kotfica led direct sponsor and recordkeeper relationships. He brings back that experience in addition to his most recent experience as head of client and partner relationship management for HealthEquity, a Health Savings Account administrator.

“I’m thrilled to welcome Keith back to Edelman Financial Engines and to have Erik join the team at this pivotal time in the firm’s history,” said Van de Loo. “Our focus is on creating a strong foundation for growth, while fostering the culture and environment that enables our employees and financial professionals to do what they do best – help more people move their financial lives forward. In a time when financial planning and advice is needed more than ever, I’m confident Keith and Erik will help advance our efforts to deliver even greater wealth planning services, capabilities and value to clients.”

In addition to these two roles, the firm has seen growth in other areas. So far in 2022, EFE has added more than 100 new hires in client-facing roles, including planners and client service associates (CSAs), additional functional staff and new senior-level leaders. The company has also promoted more than 65 CSAs within the CSA track or into roles in other departments within the company. These new hires and promotions will support growth across its Wealth Planning business and the broader enterprise.

About Edelman Financial Engines

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors deserve access to personal, integrated financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisory firm, as recognized by Barron’s,1 with 145+ offices2 across the country and entrusted by more than 1.3 million clients to manage $275 billion in assets.3 Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high-touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.


1 The 2021 Top 100 Independent Advisory Firm Ranking issued by Barron’s is qualitative and quantitative, including assets managed, revenue generated, regulatory record, staffing levels and diversity, technology spending and succession planning. Firms elect to participate but do not pay to be included in the ranking. Compensation is paid for use and distribution of the rating. Investor experience and returns are not considered.

2 Firm stats as of Dec. 31, 2021.

3 Firm stats as of March 31, 2022.


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© 2022 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Results are not guaranteed. See EdelmanFinancialEngines.com/patent-information for patent information. AM2155097.

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