Navigating the New Job Market

Tips for kicking off your job search.

Article published: July 05, 2023

In this article...

  • It’s a new world for those who haven’t had to look for a new job in a while  
  • Use social media wisely 
  • Build a strong resume with keywords 
  • Learn how to do a Zoom interview  
  • Network online and in real life

Despite unemployment remaining low, today’s job market environment just feels different. Maybe you or someone you know has been part of recent corporate layoffs, which have been on the rise in some industries. Or maybe you’re retired and looking for a bit of extra income and something to keep you busy.

Do you know how to navigate the new job marketplace? Hint: It’s still a networking game, but with added online tools and resources. Here’s how to get started.





Rethink your social media presence

Setting up an account on LinkedIn or job-sharing boards (for example, Indeed, Google Jobs or Zip Recruiter) is an absolute necessity in this day and age. Just like in real life, first impressions are made online, so be sure to have a current, professional profile picture and an employer-friendly presence. This means only posting content that is appropriate for work and shows you in your best light as a great candidate companies want to hire.

At the same time, be conscious of your other social media content like Facebook, Twitter and Instagram it’s often the first thing an employer will check. Is there anything there you wouldn’t want to share with a potential co-worker or boss? Changing your account settings to “Private" is a safer bet.





Get comfortable with the technology of job searching

Technology plays a major role in finding a new job, but it’s not as scary as it sounds – you don’t have to be an IT expert to have a few tricks up your sleeve. 

  • Of course, a strong resume is the first step. If you need guidance, Microsoft Word has built in templates you can follow, or you can use a free online resume building service like Canva. 
  • Most resumes pass through an artificial intelligence filter before a human ever sees them. The filter is looking for "keywords" that are found in the job description. For example, a job posting might be searching for "marketing skills" or "customer service experience." Truthfully tailor your resume to include keywords from the job description, and your chances of passing the AI screen will improve significantly. 
  • Post your resume on job search websites so employers (and their AI tools) are also looking for you. 
  • Next, the interview. Most of us had to learn how to use Zoom and other virtual meeting tools during the pandemic, and interviews are now often online. Get camera ready by making sure you’re neatly dressed and your space is clean, well lit and quiet. Turn off all notifications, ringers and alarms to allow you to stay focused. Once on camera, center yourself in the frame. Ask thoughtful questions about the position and the company, maintain eye contact and be yourself! If in doubt, ask a friend or family member to do a practice run with you.





Start networking online and in real life

Use LinkedIn to connect with former co-workers, colleagues and prior classmates. Join groups that are dedicated to your area of interest and contribute to online discussions. This is also a great way to find out about online job fairs.

In real life, and on your social media, let your friends know you’re open to new work – that goes for neighbors, members of any community groups or churches you might belong to, alumni groups from your college, or other volunteers at charities you spend time with. Word of mouth and personal recommendations might be as effective as a strong resume, so don’t be afraid to connect with people to broaden your prospects. And many companies offer employee referral programs, so your connections have a great incentive to get you hired!





Consider remote work

Of course, remote work is not an option in some fields, but many jobs these days can be done entirely from home. Working remotely can reduce or eliminate the costs of commuting, lunches and coffees, or new work clothes – putting extra money back in your pocket. It also widens the field for jobs you might apply for by a considerable amount. 





When in doubt, call in the pros

If you’re struggling, consider hiring a career counselor who can help you sell yourself, identify your strengths and aptitudes, work with you on your resume and interviewing skills, and coach you through the process. 





Embrace continuous learning

Regardless of your age or industry, being open to learning and developing new skills is essential. Give yourself a competitive edge by exploring online classes and certification programs, and keeping up to date on the latest publications, podcasts and industry events. Remaining curious is not only rewarding in itself, but it makes you a more interesting candidate. 


If you’re a job seeker, you have never had more tools at your disposal. Be creative, open and connected and you’ll be well on your way to landing a great new job.