How to sell your home for more money
The magic words you need to consider in your real estate listing.
What not to do
Don’t overdo it. Too much descriptive language can be off-putting, and you want your listing to be enticing so that potential buyers will get in touch with your agent.
Likewise, avoiding certain words can be just as important. Zillow’s analysis showed that the word “opportunity” played well in higher-tier properties (“the opportunity to live on the water”) but for low- and middle-tier listings, “opportunity” had more negative connotations, implying that the property is more of a fixer-upper. The same principle applied to “nice,” which in higher-tier homes would refer to a specific feature, but in many other cases seemed too open to interpretation and actually knocked 1% off the expected price.
Be sure to speak with your real estate agent about the wording used in the listing before it gets published – after all, it’s mutually beneficial for both you and the agent to sell your home for more money. You just might find that the right words could translate directly into cash in your pocket.