Edelman Financial Engines Appoints Peter deSilva to Its Board of Directors
SANTA CLARA, October 12, 2021 - Edelman Financial Engines, America’s top independent financial planning and investment advisor, announced today the appointment of Peter J. deSilva to its board of directors.
Mr. deSilva brings more than three decades of experience leading retail financial services businesses, most recently as president of retail at TD Ameritrade. Mr. deSilva was accountable for all facets of the business, including strategy, sales, branch management, client services, product development, digital strategy and development, business analytics, risk and compliance. At the time of Mr. deSilva’s departure in early 2021, more than 10 million clients maintained approximately $800 billion in assets on the TD Ameritrade retail platform. Prior to his tenure at TD Ameritrade, Mr. deSilva held senior leadership roles at Scottrade (president), UMB Financial Corp. (president and COO) and Fidelity Investments (senior vice president).
Currently, Mr. deSilva serves on the boards of directors at Fidelity Security Life Insurance Company, Infosel and Prosper Marketplace, and is a fellow at the Advanced Leadership Initiative at Harvard University. He is also a director for the Robert W. Plaster Foundation, the National WWI Museum and Memorial and the CMT Research Foundation.
“We are delighted to welcome Peter to our board of directors,” said Larry Raffone, president and CEO of Edelman Financial Engines. “Throughout his distinguished career, he has been at the forefront of empowering individuals financially – a mission that reflects our own. His experience on the operational side will be invaluable as we continue to build the best experience – in-person and virtually – for both our planners and clients. We look forward to his wisdom and counsel as we continue to fulfill our long-term vision of helping more people meet all their financial goals.”
“I have long admired Edelman Financial Engines and their mission to provide the highest quality financial advice to the many, always putting clients’ interests first,” said Mr. deSilva. “I am humbled that they have chosen me to help further that mission as a member of the board. The demand for the company’s services has never been greater, and I am excited to help guide Larry and his team through the next phase of the company’s growth trajectory.”
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About Edelman Financial Engines
Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisory firm, recognized by Barron's1 with 145+ offices2 across the country and entrusted by 1.3 million clients to manage more than $245 billion in assets.3 Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves. For more information, please visit EdelmanFinancialEngines.com.
1. The Barron’s 2023 Top 100 RIA Firms list, a ranking of independent advisory firms in its eighth year, is qualitative and quantitative, including assets managed by the firms, technology spending, staff diversity, succession planning and other metrics. Firms elect to participate but do not pay to be included in the ranking. Ranking awarded each September based on data within a 12-month period. Investor experience and returns are not considered.
2. Edelman Financial Engines data, as of Dec. 31, 2022.
3. Edelman Financial Engines data, as of September 30, 2023.
