Barron’s Names Edelman Financial Engines America’s Top Independent Registered Investment Advisor

SANTA CLARA, September 23, 2021 - Edelman Financial Engines has been named the nation’s top independent Registered Investment Advisor (RIA) by Barron’s for the fourth consecutive year.

“We are proud to continue our legacy as the top RIA in the nation,” said Larry Raffone, President and CEO of Edelman Financial Engines. “The sophistication and reach of our personalized planning platform allows us to serve clients wherever they are in their financial journey. I’m extremely proud of the Edelman Financial Engines team and grateful for the trust placed in us by our 1.3 million clients and more than 820 leading employers.”1

Barron’s ranked RIAs based on a variety of qualitative and quantitative criteria, including assets under management, client retention, quality of practice and advisors’ experience.

“Throughout the past year, our planning teams have been steadfast in their dedication to clients, helping them reach their financial goals in such an unpredictable environment,” said Jason Van de Loo, head of the firm’s retail business. “We are proud of this continued recognition from Barron’s and will continue to lead the way for innovation and excellence within the industry.”



The Barron’s rankings are based on data compiled from a 90-question survey applied to their formula. The rankings formula features three major categories, including (1) assets, (2) revenue and (3) quality of practice. The formula also included data on technology spending, staff diversity and succession planning.


About Edelman Financial Engines

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisory firm, recognized by Barron's1 with 145+ offices2 across the country and entrusted by 1.3 million clients to manage more than $245 billion in assets.3 Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves. For more information, please visit

1. The Barron’s 2023 Top 100 RIA Firms list, a ranking of independent advisory firms in its eighth year, is qualitative and quantitative, including assets managed by the firms, technology spending, staff diversity, succession planning and other metrics. Firms elect to participate but do not pay to be included in the ranking. Ranking awarded each September based on data within a 12-month period. Investor experience and returns are not considered.

2. Edelman Financial Engines data, as of Dec. 31, 2022.

3. Edelman Financial Engines data, as of September 30, 2023.

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