New team to reimagine the design and use of financial help in the workplace

SUNNYVALE, Calif. – November 14, 2019— Edelman Financial Engines, America’s largest independent financial planning and investment advisor1, today announced the launch of a new Workplace Innovation division. Building on the unprecedented workplace growth the firm experienced in 2018, and operating under the Workplace Business group with the recently-announced executive leadership of Kelly O’Donnell, this new division will partner with some of America’s top employers to address the evolving financial needs of their employees.

The division will be led by Stephen Rubino, senior vice president, head of workplace innovation, who has served as a senior member of the Edelman Financial Engines management team for more than 16 years. It will leverage the firm’s 30+ years of experience delivering comprehensive financial planning, investment advice and education to create new offerings aimed at helping employers simplify and reduce their employees’ financial stress. With roots in Silicon Valley and locations across the country, the firm is uniquely qualified to offer a human touch at scale that is guided by a fiduciary standard of care and the insights of the over 1.2 million clients it already serves.

“As the firm’s capabilities and expertise have grown, we felt it was the right time to further expand our suite of services delivered through today’s leading employers,” said Rubino. “The programs and solutions that our team is working on will provide significant benefits for employers of all sizes and the employees who rely on them to further their financial security. I’m excited to expand access to the high-quality, comprehensive, and unbiased help they deserve and need to achieve personal financial success.”

The overarching mission is to create a financial services experience that exceeds all expectations for millions of people in the workplace. The division, comprised of long-tenured workplace plan experts, will be structured to continuously push to discover and develop solutions that provide fiduciary protections for the employer and deliver financial peace of mind for employees.

“We are reimagining how people get access to financial help,” said Kelly O’Donnell, executive vice president and head of workplace at Edelman Financial Engines. “As employee financial situations get increasingly complex and uncertain, we are designing new ways for them to get access to financial help from an independent, trusted advisor. This new division is further evidence of our commitment to innovation and thought leadership in the workplace.”

About Edelman Financial Engines

Since 1986, Edelman Financial Engines has been committed to always acting in the best interest of our clients. We were founded on the belief that all American investors – not just the wealthy – deserve access to personalized, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment planner, recognized by both InvestmentNews [1] and Barron’s [2] with 170+ planner offices across the country and entrusted by more than 1.2 million clients to manage more than $213 billion in assets. Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high-touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.

©2019 Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Planners L.L.C.


Amy Conley

1 InvestmentNews ranking and status for 2019. For independence methodology and ranking, see InvestmentNews Center.

2 The 2019 Top 50 Independent Advisory Firm Ranking issued by Barron’s is qualitative and quantitative, including assets managed, the size and experience of teams, and the regulatory records of the advisers and firms. Firms elect to participate, but do not pay to be included in the ranking. Investor returns/experience are not considered. 2018 ranking refers to Edelman Financial Services, LLC. (EFS), which combined its advisory business in its entirety with Financial Engines Advisors L.L.C. (FEA) in November 2018. For the same survey, FEA received a precombination ranking of twelfth.