Alex Reader | Edelman Financial Engines

I am Alex Reader,

Director, Financial Planning

"I take the time to work with my clients as a financial planner and get to the core of their objectives for investments, children’s education and retirement wishes. Then we create a plan that enables them to stay on course and help reach their goals. Away from work, I’m a big fan of live music and the Minnesota Vikings. Travel and food are my other lifelong passions."

Phone Number

(651) 714-9505


1960 Donegal Drive

Suite 40

Woodbury, MN 55125

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3157 Superior Drive NW

Rochester, MN 55901

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9483 Garland Lane North

Maple Grove, MN 55311

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Get to Know Us

Your retirement dreams are unique. We think your financial plan should be, too. We are the #1 independent financial advisory firm in the nation, as ranked by Barron’s. But we’re more than that. For the past 33 years, we’ve provided personal financial planning and investment management services for hardworking people just like you. Here, you’ll get a personal financial plan that reflects your unique situation and goals. You’ll also get more than an experienced financial advisor – you’ll benefit from a lifelong partner who’s dedicated to helping you achieve the financial freedom you deserve.

About My Services


Financial Planning

Investment Management

Retirement Planning

We’re here to help you make important decisions about every aspect of your life with a dollar sign — from planning for retirement to leaving a legacy for your family — and everything in between.

How We're Different

Founded by acclaimed financial planner, Ric Edelman, and Nobel Prize-winning economist William Sharpe.

Ranked #1 in quality by Barron’s1.

Independent, fee-only advisors. Our planners don’t earn commissions selling products to our clients.

We serve in your best interests always. Whatever your situation, our experienced planners will provide the objective, straightforward advice you need to help you move your financial life forward.

My Qualifications

Years of Experience

I have 13 years of experience in the financial industry.

My Story

Interests and Hobbies




Fun Facts

I lived in four different states in high school (one each year). 

You Should Also Know About


We provide objective, fee-based advice and asset management. That means we won’t try to sell you on our firm’s proprietary products. It also means our planners don’t earn any commissions on the products and services our planners recommend for our clients. Our goal is to help you reach your financial goals with confidence, plain and simple.

Fiduciary Plus

When it comes to our clients, we’re “all-in.” We actively seek ways to make our clients’ lives better, whether it’s working alongside policymakers or innovating within our business to improve financial security. Our sole motivation is to serve your best interests, always. It’s a commitment we’ve made to our clients for the past 30 years, and will continue to make to you.

Ready to Take the Next Step?